SuperGraphics is driving crucial change when it comes to print’s sustainable future. That change is called Ecoformat. In this video, Supergraphics President Reid Baker highlights the environmental practices that make the company a pioneer in print’s sustainability journey, including embracing Kavalan PVC-free materials and proudly opening up a new PVC-free path for the US market. Kavalan PVC-free banners were used in the work of Supergraphics customer Future Arts to bring a vibrant, sustainable, large-scale project to life. Watch the company’s Creative Director Julia Bruk explain their reaction to seeing the Eco Calculator data. Supergraphics’ Ecoformat is a powerful commitment to a new direction for print in the US.